Many people in the cigar industry are not aware that Edgar Hoill aka OSOK (One Shot One Kill) is world famous for his art photography. Edgar used to shoot street photos in Los Angeles when he met some people from the cigar industry and fell in love with the cigar lifestyle. He then started EH Cigars with Tom Lazuka and Christian Eiroa. Edgar believes you have to hustle every day and always look for opportunities. One of his famous cigars’ name, the Everyday Hustle, is a play on his initials.
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Cigar Cafe Radio Edgar Hoill |Photography | Everyday Hustle | OSOK
We’ve got a special guest, Edgar Hoill, OSOK himself, One Shot, One Kill. Edgar, how are you?
I’m doing great.
Jason, were you on the air? Did you do radio?
Yes, I wasn’t kidding.
That was good, you’re pretty good at it.
It was a small southern town, so I sounded like a total douche bag. The show consisted of taking song requests and for every four calls for song request, three were people telling me, “You sound like a douche bag. We know your real voice.” Every once in a while, somebody had a legitimate song request. The rest of the people were harassing me the entire time.
Thanks, Edgar for joining us. We appreciate you coming on the show.
I’m excited. I’m back in Birmingham. I’m getting ready for the event.
Edgar’s doing a big event at our store Vitola Fine Cigars in Mt. Brook.
With the full-blown photo gallery as well. It’s something a little bit different.
We’ve never done anything like that before. Edgar’s a world-famous photographer. He brought his artwork to show off in an art gallery style.
What photography stuff are you bringing to the event?
I’ve been a photographer for twenty years. That’s when the company One Shot, One Kill Photography came from. I’m showcasing a lot of the stuff that I’m known for, especially my street culture stuff. There are a lot of Mexican culture stuff. There’s also a lot of Chicano face and stuff that I shoot. Some people have labeled me as an old chief photographer because I started with film twenty years ago, so I’m considered one of the old school photographers. I didn’t learn digital until 2005 or something.
When the dark room was the light room.
A lot of my stuff has been featured in magazines, TV shows. One of the pieces is seen around the world, so just showcase a little bit of everything.
Edgar, how did you go from well-known photographer into the cigar business? I know there’s been some weird transitions in the cigar business of doing something completely different. How did you get into the business?
I moved to California in 2004. I was one of the head photographers for Lowrider Magazine, so my life pretty much consisted of shooting badass cars sit and half-naked women. From there, I started doing a lot of galleries around Los Angeles. I would showcase more artsy street stuff. That’s when I got introduced to Matt Bullock. He purchased one of my photographs and then he introduced me to photography design and layout for his jewelry company before he was even in the cigar industry. Two years later, he got his deal and started doing cigars. Naturally, I was with him from the beginning. Then from there I fell in love with the whole culture or the whole lifestyle of cigar smoking. I get bad in to it. From there, I meet a whole bunch of other people in the cigar industry. I liked the people that are in the industry. It’s like second age to do something I enjoy. Then from there decided that the company and team build with Christian and Tom Lazuka, and we’re making everyday moves.
Your bands on your cigars are pretty unique. Who does the artwork for them?
The artwork had been done by Bigg Shadow from Dallas, Texas. Also this another artist, his name is Senior Reyes. He’s based out of Mexico, Guadalajara. He’s the one that did the Jaguar King on the OSOK Nicaraguan Blend.
They’re very unique. If our audience have never heard of it, very cool wrappers, very nice.
When I was in the Lowrider industry, I started another moment in tattoo artists, stuff like that. I started doing a lot of tattoo photography as well and I met a lot of these artists. A lot of the artists that have worked with me are people that I used to interview, became good friends with them, now some way or another, they’re with my company as well.
Harris, what are you smoking? Which one are you smoking today?
I’m smoking that Everyday Hustle, which is Edgar’s newest release.
It’s a Honduran hybrid that we’re growing in Christian’s dad’s farms. It’s called the Everyday Hustle. We played off the words with my initials, Edgar Hoill, EH, so Everyday Hustle. Then I wanted to do something different where there was a better price point and people can enjoy it every day. Every day price point for the everyday smoker, Everyday Hustle.
These are $5 to $7 for most.
I would not have guessed that at all.
What we decided to do is most of my stuff is a little bit pricier. What ended up happening is that we started growing on tobacco for this blend and we have our own box factory. Pretty much all we did would taking the savings that we’re making and passing it onto the consumer. That’s how we came up with that price point.
You’re not using lesser products, you’re just passing along your own savings to the customer. That’s cool.
We’re only using 34 priming of the leaves of the plants we’re growing. It’s high quality tobacco. We’re pretty much saying, “I wanted to do something to give back to the people at a better price point.” The same goes to the consumer.
You released these back in ICPCR, right?
Edgar, where are you from? Are you originally from the United States? Where were you born?
I was born in Guadalajara Jalisco in Mexico. Moved to Houston, Texas when I was twelve. In 2004. Lowrider Magazine moved me to California. I was in California for almost twelve years and I moved back home to Mexico to my hometown. Now I live in Mexico in Guadalajara Jalisco.
Do you get a lot of hands-on work with the cigars? Are you there a lot at the cigar factories and looking over the stuff, testing blends in that?
That’s one of the things that I enjoy, being part of the cigar industry because I get to travel a lot too. Especially in Honduras when we started growing the Everyday Hustle. I’m hands-on. Even in the boxes that I do like with the Everyday Hustle box, which is a very unique style box. I went and pretty much built the whole box by myself. I cut myself a couple of times but when you enjoy something, you’ve got to get into the nitty-gritty.
I think that’s pretty unique too. A lot of guys get into the business and they broker a lot of that stuff out and they don’t get their hands dirty. They don’t get the slivers in their fingers and that’s probably what makes it successful is because it is a labor of love for you.
I wanted to do the packing, especially the box factory like other guys were tripping out because I was cutting down wood, cutting the pieces like half an inch thin and I figuring out how this going to work. It was funny because everybody just kept looking at me to see when I was going to lose a finger or something.
It’s a labor of love, but you’ve gotten to do with photography and now with the cigars. Both of your jobs are about the passion that fuels that. Nobody gets to say that.
Everything that I do, I’ve pretty much put my heart and soul into it. I tried to learn as much as possible. I’m not going to say that I know much about cigars. I’m still learning every day, but it is something very unique and something that I enjoy. That’s why I got hands-on and everything. Even from all the blending and stuff like that. I’m there from the beginning all the way to the end. I do get a lot of help from different people in the industry. I’m not afraid to ask people how they do certain things. If they want to tell me, cool. If they don’t, then it’s also cool. I don’t have a problem asking people for help or anything like that or feedback, stuff like that.
How do you go about your blending? Is this something where you have an end result in mind or do you go out and take inventory of what tobaccos you have and see what you can make out of them?
Pretty much I go in there and see what we have to play around with and then start messing with it. Some stuff works, some stuff doesn’t work. Most of the stuff never works. It’s like trial and error. It does take a while for us to come up with a blend. It is mostly figuring out what works together.
Currently, you have three different blends?
No, I have four different blends. I had Edgar Hoill, a Nicaraguan Blend. The One shot, One Kill Nicaraguan blend. Then at the IPCPR, we released the OG OSOK, which is a Honduran blend and the Everyday Hustle, which is the Honduran hybrid one.
Lane, you’ve got to jump on that Nicaraguan. You’re on a roll.
I had the first One Shot, One Kill.
That one’s like a unicorn now. It’s super special.
I have them for seven or eight months and put an idea and finally lit it up and Jason’s on Twitter and says, “That’s Edgar Hoill of One shot, One Kill.”
I remember when we get those in. Was it the Veda?
It’s before that. It’s earlier than that.
I think he’s confusing it with the original, the first one I did.
The one with the white tissue paper and it’s like spider webs or something.
That’s the Edgar Hoill Nicaragua.
That was a good cigar. Thanks, Sean.
Are you going to continue to play with blends? Have you thought about doing any? The Connecticut seems to be like the big thing this year from everyone. Are you thinking of messing around with the Connecticut blend?
We’re already working on a new blend. When I started doing the Everyday Hustle, which had a better price point, that’s when I thought about maybe going different blends for that price point as well. Maybe we might have the Everyday Hustle Connecticut or Everyday Hustle, I don’t know x type of tobacco. We are going to bring out a couple more different plants on the Everyday Hustle line on that price point as well, the $5, $7 price point.
The industry has been trending upward prices and there haven’t been a lot of $5 and $6, $7 filling the spots where the $5 and $6 used to be. You get some bundles, cigars are less than $5 but that’s about it anymore. You guys are servicing a market that’s spending more for the law.
The way that I think about the way the market is going is everybody wants to smoke every day but sometimes they can’t afford $4, $5, $6, $10, $15 cigar. I’m fortunate enough to be able to work with Christian’s dad and Christian where I can get tobacco growing from our own farms and play around with it and do stuff with it. Pretty much the money that we’re saving we pass it on to consumer.
That’s generous of you. The price point is a lower price point and I know you’ve challenged me to give me a $5-stick that I would think was higher. I have not yet smoked a $5-stick because I’m too big of a snob to do it. I would sure like to give it a shot.
This one’s surprised me that this is a $5-stick. The construction’s good, the burn is good. It’s like you’re saying it’s a medium, medium plus. The complexities are all there, but some of the flavor power turned down a notch. It’s pleasant. I won’t be able to guess it’s a $5-cigar. Nice, smooth and mellow. It’s great.
Jason and Edgar, have you guys been able to go to Cuba yet? Have you gone over and smoked some Cubans and been there?
I’m actually originally from there. I’m originally from just outside of Havana.
What the hell are you talking about?
That’s a little-known fact. I was born outside of Havana. I don’t know what that means.
It’s the city outside of Atlanta.
Edgar have you been there?
Yes, when I got out of high school, I joined this group and we used to go to Cuba, pick up medicine, and we would deliver it to the south part of Mexico. If you know in your history, ’97, ’98, ’99 and familiar with what’s happening in south of Mexico, pretty sure you guys can figure out what part of group I was in. We would fly to Cuba and this was like a whole bunch of university students. At that time, I was dating a girl that was going to the NAN in Mexico City and she’s the one that started taking me into Cuba. I didn’t smoke that much cigars in Cuba. My first cigar was in Cuba like ’97, ’98.
I’ve been mildly surprise. I’ve had a chance to smoke a few Cubans. The ones I had before that were probably not Cuban. They were probably fake because they were ridiculously nasty, but I currently have had a Siglo VI, Cohiba Maduro No. 5, and I’ve got a Montecristo No. 2 in my humidor. They’ve been remarkably medium. That myth around that strong Cuban cigar, I’m shocked.
I can honestly say that I’ve never had cigars that was very strong. They’re normally medium to mild.
When you get a redneck like me who comes back from vacation and he said, “I’ve got these Cuban cigars. They knocked me on my ass.” I said, “Where did you pick it up? How do you know they are real?” He said, “They were rolling and fresh right off the duct.” I said, “You’re my doctor and I should consider getting another general practitioner because you literally told me that you’ve got real Cuban cigars being rolled in Mexico.” It’s funny because I hear people talk about, “That Cuban cigar I got was strong as balls,” and I’m shaking my head, you have no idea.
I was in the Bahamas. We were at this resort hanging on the beach and everything. I took my cigars with me. This guy walks up to me and shows me a Cohiba with a fake brand. I said, “That’s great.”
Sean, you bring up a good point. What the hell do you do for a living? Because you’re on vacation. I get on Facebook, this guy’s like traveling all the time. He’s always at the beach all the time. What the hell?
I work for a fairly large regional bank. It would be the green bank. I get four weeks of vacation. I take those three-day long weekends by a day or two.
Here’s the thing. Real companies don’t let you do that shit. When I owned my own business, you can never take them. Guys who try to save their time and then take Friday and Monday off of every weekend in the summertime when we’re the busiest, I’d be like, “You’re not going to disrupt the workflow because you guys fucking want to take four-day weekends for the nine weeks we have in the summertime.”
My project list is done and it’s not because it’s the end the year, it’s because I stay on top of things. I don’t leave projects dangling over those weekends.
Somebody’s getting defensive.
They also make us do the regulations with the FED and stuff. They make us take two one-week long vacations out of the office and it’s our prevention measure. Someone else has to know about my job, but if I was skimming money for some reason, it would show up. I can take two weeks’ vacation so that they can make sure that I’m not cheating the company.
We’d like to say banker’s hours here in Chicago, I’m sure that holds true in Birmingham too.
I’ll be in Chicago.
Where are you going to be?
Are you hitting cigar shops around the local area?
I’m in a few shops. I’ll get the list because I’m doing like three different events in Chicago.
Please do. I’d love to meet up. Make sure you let me know. We’ve discussed this ad nauseum. I’m in the south suburbs and the cigar shops here suck. Chances are you’re not going to be here.
You’re getting to be very underwhelmed. You’ll meet Edgar and you guys have a good time to have to be very underwhelmed with our rep in the area. Michelle Stewart. God bless her. I hope she listens to this podcast. Bless her heart and she’s originally from Knoxville so she knows what I mean by that. She’s the best. I love her. You will get the pleasure of meeting her as well. She’s the best. She’s my inspiration. She’s everything I aspire.
You’re so full of shit.
Michelle’s like my sister. When we got something to fuss about Edgar knows. He’s been in the car when I called and started driving. Christian sends me and I said, “Christian, this is a mistake. You need to send somebody.” He goes, “Why?” I said, “Stewart and I are going to kill each other after a day or two.” It took four days. She’s very impressive. She said something, I snapped at her, she snapped at me. We both started laughing hysterically. We said, “That took a lot longer this week than we thought.”
I get that list for you guys. I’m going to Hyde Park Cigars. I’m meeting a whole bunch of my homeboys from that make Tequila in Guadalajara Jalisco. I’m doing a Tequila tasting. Doing a photo gallery exhibit at Uptown Cigars. Then we were going to be at Karma Cigars and that’s the pre-grand opening.
Thank you for letting me know. I appreciate that. I’ll tell you what Jason, it’s not your fault that there aren’t people willing to open up good cigar shops in the area. It’s not the rep’s fault that they can’t. You’ve got a ton of tobacco shops.
I disagree. I honestly do take the blame, there’s not any reputable cigar store anywhere near where we’re sitting right now. Just kidding. He’s not even listening.
I did not hear what you said.
I feel like I’m part of their family. His dad loves it when I’m around. He’s the most mild-mannered guy and I’m always poking the bear. I’m always trying to elicit a response out of him. I can’t get to this guy. It drives me nuts.
I can take a lot.
Especially when you’re not listening.
Jason, tell us a little bit about the CLE 20. You’ve been on social media about it. You’ve been on Facebook. Tell us a little bit about it. This is probably the right time to do it.
It’s okay. It’s a good start.
You’re full of shit. It’s fantastic. I can’t wait to have one.
It’s tremendous. I was anticipating this. It pisses me off at the show we’d had Andrew cigars who came out and they were ready. Edgar did his due diligence and got his cigar ready so I got to give him props there. Edgar’s on top of the shit. Christian was a little bit slow behind getting this ready. I’ve been waiting to smoke this for a while and finally I had a customer in Atlanta the day before Thanksgiving that had received in and were of them, but not everybody’s even gotten all the sizes on board and 30 minutes later on my way out of town, I bought a box. They were confused they said, “What are you doing? You’re the rep.” “You guys don’t understand. I don’t smoke through my samples. I smoke six or seven cigars a day. I’m still spending $500 or $600 a month on cigars.” Harris is looking at me going, “You’re not spending it all with me.”
Honestly, Sean, immediately I smoked one cigar and I bought a box. I’m the rep of the company. Maybe I could get a few cigars here and there if I ask nicely, but it was worth it. There are a lot of going on that, especially in the States because I’ve traveled and seen other countries, especially in Europe where there’s something to be said for buying a box of cigars. There’s something to be said about purchasing the entire box. The beauty of opening it, cutting the seal, the taxi alone it fresh products, presenting it to people you want to share it with. We’ve lost that. We nickel and dime thing so badly here.
We want to try a sample of everything. That’s all fine and good.
When you find a cigar that you like, you find a cigar that you love, there’s something beautiful about purchasing an entire box of cigars. Because anything that’s ever been worth anything in life is not free. I hear people say, and I can’t tell if they’re joking or not, “My favorite cigars the one was given to me for free.” I looked at them, I said, “My favorite cigar is the one I spend the most money on, asshole.” It’s not about free. It’s not about a discount and I think it tripped the customer out. We’ll have to give me a discount if you want to give me your standard box, this guy, that’s cool, but I’m not looking to buy it cost or anything. I’m a customer right now.
It was worth it. It’s phenomenal. Our entire portfolio, I want to be very clear, Edgar in his brands, the old suck, the Edgar Hoill, the Everyday Hustle, the new OG OSOK, those were all part of our cigar family. We have three major things going on. We have CLE, Asylum and OSOK. Those are our core brands. We have three personalities behind those. Edgar’s my favorite. That’s part of who we are and I want to. Some people may not be aware of that, but those were our three core brands.
You’ve mentioned on Facebook that you are planning on buying a second box of the CLE 20. Have you done that yet?
Still going to?
I haven’t paid them yet.
I want to come back a little bit of the photography stuff. I’m a completely amateur photographer but I got a somewhat serious kit. What do you shoot with?
When I’m doing paid work or when somebody pays me to do something, I shoot with Canon Digital 5D Mark II and Mark III. When I’m shooting myself personally, I still use my film cameras with twenty docks. That’s where I started. We’re looking for my cameras when I do my personal stuff. It’s been a drastic change from when I started shooting to now especially because I never went to school for photography. The reason I couldn’t go to school is because I wasn’t in the country and I didn’t have a green card or social security number. When I tried to go to college right out of high school, they were trying to charge me four or five times what the tuition was.
What ended up happening, I ended up getting my legal status situated to good terms and I started working in a camera store. Since I couldn’t afford to go to college because at the time I started building the family, couldn’t go to college. I’ve started working at a camera store. I started assisting a whole bunch of famous photographers that were going to the camera store to read large format shared photography equipment. I assisted a little bit over 100 different photographers from all walks of life. That’s pretty much like my college. That’s where my photography skills come from and why I love doing street stuff, family stuff, cultural stuff.
You learn by doing.
I learned by being a slave to a whole bunch of photographers. That’s the reason that I’m real grateful and thankful for what I have. Because everything that I had accomplished has come from my photography, from the movies that I’ve done, I have seven published art books, photography books published, the cigar company, TV series, stuff like that. Different things that I worked with, they all were born because of my photography.
I always take pictures of my family on vacation and somebody has a baby and stuff and I don’t need a digital SLR camera. You’re like, “You do, you don’t know it yet.” I’m never big into photography until I got my first DSLR three, four years ago and now my wife’s hysterical. I take my camera everywhere. I’ve got a GoPro, Nikon D5300. I’ve got extra lenses and stuff that I drag with me. I was the guy that rolled my eyes whenever we had to take selfies everywhere we went. I take a camera on a tripod and wide-angle lens and the zoom lens and prime lens.
I wish that I could do that. Most of the times, the places that I’m taking photographs at, it draws too much attention to yourself. I’m a pretty small man and I shoot with my favorite lens 24 to 70, 2.8 point and 5 being that’s it. That’s pretty much like my street horse and now because I don’t want to call too much attention, especially when you’re in different neighborhoods or parts of South Africa and stuff like that. You don’t want to take a bunch of that stuff. I don’t like having people around me all the time, not because I don’t like getting that attention. I try to carry low.
I’ve heard Lowriders, I’ve heard art, I’ve heard cigars. Have you ever met Kurt Sutter from Sons of Anarchy?
I had not met him, but one of my good friends, which is Emilio, the boss of the Mayans.
I was going to ask you if you knew him. That’s cool.
He wears my bandanna when he’s riding around and he also wears my One Shot, One Kill hoodie once in a while. He’s somebody that got to meet a few years back and he’s an awesome dude.
Very cool. Have you watched the show?
Yes, of course.
Of the brands that you have that are out there now, the new cigars that are coming out, there are so many good blends that have come out. What excites you other than your own?
A whole bunch of different stuff, you’re talking about cigars or are you talking about everything?
I’m talking about cigars. What other brands that you’ve got? Any other ones you like that you tried?
I liked all the aroma crap stuff. The Nomad stuff, the 724, some of the stuff that I like that. I like some more volume and stuff too. I like the stuff that they make made because I like those guys as well. They were genuine, they’re real cool with me. Those are some of the people that I look up to also in the industry.
Which ones do you like?
I like the Pensado one. I like that cigar.
I do too. The coil is one of the ones that I love and it’s off their beaten path. It’s not like one of their more popular ones, is it Harris?
Yes, I think it’s middle of the road, maybe it gets overlooked a little bit.
Everybody is different. People tell me I make good cigars, but I know my cigar’s not for everybody. It depends on what they like to smoke. At the end of the day, people smoke what they like.
No doubt, you’re right. Jason want to talk a little football? Are you glad MAC Champs is gone?
Stop. We’re not talking football. You can detect the sadness in my voice. It’s there trust me. It’s a bad year and the last time we talked, it was a lot of hopes and dream. I’ve got a Bamer sitting next to me. I’d rather not. That’s a sore subject.
It’s two freaking miles away from you and it’s convenient. I’m almost embarrassed to drive across town to watch us get beat my minutes. It is what it is. Christian got roller caused the fever pitch in. If you’ve seen the movie you’ll know why. This is why I’ve never taken a date or anyone I was currently dating at the time to a football game with me. The relationship will be over immediately because I transform literally into a different human being and it takes me two hours after the game to morph back into some semblance of a normal man.
There’s an app, I’m going to get rich doing this and if for no other reason from all benefit. There’s an app that I need to develop for myself. That if Auburn loses a football game that my social media or my cell phone locks down. It’s going to have a dual function. It won’t let me post on social media, “If I blow over the legal limit for the football game, I desperately need that.”
Every time that Auburn has a rough day, Jason curses the day that I was born.
It was about three and a half million other people in the state.
I would say that your rants do get a lot of comments. You get more comments than most anyone else I know. It’s a lightning rod.
He’s nuts on there. He loves it. I want to know how the fuck did you light up a cigar at a football game.
That’s one of the many reasons Auburn fans are superior than other fans. One, we’re classier. Two, we enjoy premium cigars at our football games. It’s basically like the difference between natural light and happy winkle, Alabama to Auburn fans. I thought you didn’t like that. It’s fine, honestly. They still allow you to enjoy a cigar. They have these ramps before in each corner. I invited a friend of mine was at the game. I texted him and I told him, “I knew that you were at the game,” and I said, “Hey, meet me at the south end’s over at such and such.” He said, “Why?” I said, “We’re going to smoke a cigar.” He goes, “We can’t smoke in here.” I said, “Shut up and get over here.” It’s a nonsmoking campus and technically, it’s a nonsmoking facility, but when you’re overwhelmed, when you have three police officers and you have about 400 people trying to smoke a cigarette brand, they let it slide. If you’re not trying to kill somebody, you’re good with it. It’s a tradition at halftime of every football game.
I take a cigar and usually a Robusto size cigar, and I go up to the ramp and you have a perfect view of the field. I finished it about midway through the third quarter and I’d go back to my seat. In this instance, I did not go back to my seat. It was the iron bowl and it actually was a close game despite the final score indicated on our giant scoreboard and Baylor fans had pointed that out. We have the biggest school board and football to show that we lost the game by that margin. It’s not even the worst part of that school. It was actually a very good football game and it was so close, in fact that I did not want to go back to my seat to miss anything. You should come down sometime.
I’d love to. I talked to Harris about it. The family and I, when we went to rent a big tow behind our RV and go down to maybe Gulf Shores and do some vacationing, because I’ve been through Alabama but I’ve never been in it. I’ve never stayed in it and I know I have to.
It’s funny because the majority of people are surprised when they come here because everyone is a web stereotype. Then you come here and you meet nice people. We have doctors. You go in northern Birmingham, got the foothills of the Appalachians. It’s still here in Birmingham, but it’s very green. Then we have the most beautiful white sand beaches in the world. We only got about 60 miles or so of beach, but it’s freaking gorgeous.
I’ve never been aware of the stereotypes. There are enough hillbillies in Kentucky and Illinois and in Indiana for it’s a gloss over any kind of stereotypes that I could possibly have about Alabama.
They’re acting like it’s buffer zone in there.
I’m more aware of the hill rods from like the Allegheny Mountains in Pennsylvania, Banjo playing, the whole thing.
We have those in Sand Mountain as well in Northeast Alabama, trust me.
There are trailers on Sand Mountain.
I don’t have bring a cigar this could be safe, but I’m not getting into that.
For our non-SCC fans, there are probably a couple of our listeners you properly pronounce the name of Auburn stadium?
Jordan-Hare. Also, when you come south of the Mason Dixon line, it’s not Walmart, it’s Walmart’s.
There’s an S on the end of it?
My four-year-old calls it Walmart.
That’s right outside of Chicago. I’m far south. We usually put in front of it.
I say Target.
He’s too high-class for Walmart.
In Mexico, we call it El Walmart.
I like it. It sounds better. It’s like the Royale with cheese. The quarter pounder.
I tried that one time in France and they did not think that was funny at all. I went straight up Pulp Fiction on them and it was not funny, and they were not amused at all.
No sense of humor. They hate Americans.
They don’t. Here’s why. We have some French people who have very good ties with selling our cigars there. They’re beautiful people. Here’s the difference. Think about it this way. When someone comes here, if they were to walk up to your counter and they spoke to you and in their native tongue asking you about a certain cigar and you couldn’t understand, you’re going to get frustrated. You’re thinking, “Why would they come down here? They don’t know how to speak our language?”
That’s what a lot of people don’t feel well. It was the same token. When we visited, I do speak some broken French and I would try. When I mean broken it was very broken, but I would try and if you try and the two friends that went with me didn’t try, so they would never get a response. I would speak broken French and they would reply back to me. Very friendly with a smile on their face in perfect English. I never had any trouble and it wasn’t so much that it was the American-Indian was trying to order. They had probably heard that lame ass joke. Every single tourist who had seen that day a movie and they were tired because this was the McDonald’s that was on the show. They were probably like, “Dear Jesus, this is the thirteenth for the day.”
I did that in Montreal. I have some broken French. I took it in high school and I did try and I’m going to tell you everywhere I had one cab driver that was a complete asshole. There are asshole cab drivers in every city in America.
Who they hate more in France than tourist Americans, they hate French Canadians. That’s not French.
Anything you guys want to say?
I did want to ask Edgar about the OSOK nickname, where that came from. Touch on that real briefly.
When I started doing photography in Houston, almost doing all the billboards for strip clubs. At that time, we’re shooting everything in film. Somehow that processing lab that was processing our film, I was actually shooting a billboard. I don’t remember the name of the strip club. I think it was called like Hour Break or something like that in a site between Houston and Galveston. The lab messed up the film and only they were only able to save one picture. When we went and told this donor the clubs like, “The lab messed up all the film except for this shot it was shown on the shot. That’s it. One shot, one kill. You’ve got it. That will work.” That’s where the name One Shot, One Kill came from. I do believe that he was in the marines or something like that, but he did use that phrase One Shot, One Kill, because out of the whole everything that we shot that the lab messed up, that was the only shot that was left over. That’s where the photography company One Shot, One Kill came from. It stuck up to that. That’s exactly where the name came from and that was about twenty years ago.
That’s cool to have that nickname for that long. I like that.
For it to have originated in a topless bar.
We appreciate you joining us, Edgar.
Thanks for having me. I’m glad I was able to do this. I know we’ve talked about it before. We didn’t have time to do it because also with some of the run. We’re going to do at the event, I’m excited for it. The photography and the artwork’s already here.
I’m excited to see it. I haven’t seen the artwork.
We’ll enjoy having a wine tasting as well and we’ll figure it out.
Jason, we appreciate you cohosting. You’re a fixture around here.
He is going to make sure that he needs the sound of the show with his radio voice.